When you think about southern rap you think about whips, chains, hundred dolla bills, and pushing weight and there's no need to think any differently about Young Jeezy. Though the subject matter is typical of the geographical genre, Jeezy delivers it in a way that makes it worth checking out. True 95% of his album is about selling drugs and stackin' paper, but when you're done you feel like you've been along for the ride, because this southern "trapstar" is as real as cash money and what you buy is what you get.

If you're looking for original, thought provoking wordplay, then go spin your Kanye again - because Jeezy brings his tales of crack sales, violence and females with the typical straight up frankness, that scares the hell out of parents of all colors and creeds. Drug-dealing, gunplay and bitches doesn't go over at the Cunningham dinner table.

The first three tracks are a trilogy of sorts outlining the ascent of a fictitious denizen of the hood known as the "Snowman." From poverty to prosperity he rises from "ashy to classy" riding on the back of the gross national product known as crack. Like a lot of hard working Americans the Snowman is in sales and he speaks of it matter-of-factly: "I'm a product of my environment, so I move products of my environment." A simple truth that complicates the lives of an overwhelming number of unfortunate folks the world over - unable to escape the corrupting influence of the 'hood.

Track four entitled, "Let's Get It/ Sky's the Limit" changes the pace and tone encouraging young men to go out and live their dreams. Jeezy breaks it down as he states: "Men do what they want, boys do what they can, and you already know I'm a grown-ass man." I almost deemed this a conscious breakthrough, sadly the uplifting moral tone gets trashed when Jeezy adds that "a man can get any bitch he wants too if he puts his mind to it." Obviously rising above raps' all-too-cliched misogyny is a limit the sky has, as far as Jeezy is concerned.

By mid-album we find a rep-your-city track with "Bang" featuring T.I and Lil' Scrappy. This is the first time you really hear Jeezy rep for the A-town so if you didn't know; Jeezy hales from the home of the Braves.. This track is probably the best song on the album, which is likely to result in yet another Lil' Jon Atlanta tribute hit.

The highlights definitely include the hot Mannie Fresh single "And Then What," as well as the A-town collaboration. The production values are top drawer, courtesy of an A-list team that includes contributions from Lil' Jon, Mannie Fresh, Pharrell, and Jazze Pha. Overall, Young Jeezy's content is very repetitious, and lacks innovation and diversity. To some extent you can understand why an up-and-comer would want to work the strike zone, but I'm sure there was a lot more that he could have written about besides money, drugs, and ho's.

He has a unique raspiness to his voice that laces each track with a distinctive strut and he has an unadulterated confidence that nobody can dispute. His wordplay shows his creativity, skill and great potential. I hope that in the future the scope of his lyrical content will mature, so we could really see all that he has to offer. We already knew you gone stack some mo. I don't knock rappers for talking about these issues, because your reality is your reality, and you can't change that. However, anyone with cable television is capable of keeping tabs on the news of the day and the world we live in is full of juicy subject matter to rap a rhyme around. How does Jeezy feel about Iraq? How does Jeezy feel about the conditions in his hood? What about children and family? What does he think about Jay-Z's retirement? We certainly wouldn't know from this album and I hope he mixes it up a little better on his next. Just because you're a thug, doesn't mean you can't address other relevant issues, "Nawtambout?!"